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Faculty Profile

Dr. JAYANTHI THANIGAN

Associate Professor & Chair: BrandScan

Area:

Marketing Management

Edu:

BE (Ag), PGDRM (IRMA), Ph.D (Anna University)

Date of Joining:

5th Jun 2014

Phone |

Biography

  • Dr Jayanthi Thanigan holds an Agricultural Engineering degree from Tamilnadu Agricultural University, Coimbatore, PGDRM (Post Graduate Diploma in Rural Management), from IRMA, Anand (1994-96) and Ph.D. from Anna University, Chennai. She has 10 years’ work experience with GCMMF-AMUL. She had worked in various capacities such as Senior executive (Marketing), Branch Manager (First lady branch Manager) From 2006 to 2013, She had worked as visiting faculty in many reputed B-Schools. She joined TAPMI to commence full time academic career, from June 2014. At TAPMI, she has held administrative positions such as Associate Dean (Academics), Area Chair (Marketing) and Team leader for AACSB Accreditation (successfully getting AACSB reaccreditation for next five years). She was the chairperson for the Marketing Conference where Prof. Parsuraman was the keynote speaker.

Teaching

  • At TAPMI, she currently teaches courses such as Marketing Management, Sales and Distribution Management and Marketing Strategy. In the past, she has taught courses such as Retail Management, CRM etc.

Research

  • Her research interest is in the area of consumer behavior, particularly consumer switching behavior.

Publications

  • Reddy, N. S., & Thanigan, J. (2023). Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers. Cogent Economics & Finance, 11(2), 2266659. (B category in ABDC listings)

  • Reddy N, S., & Thanigan, J. (2022). Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey. International Journal of Housing Markets and Analysis. (B category in ABDC listings)

  • Rajesh, J. I., Narendran, R., Verma, P., Okumus, F., & Thanigan, J. (2022). Investigating Revisit Intentions of Religious Tourists To Natural Disaster-affected Religious Destinations. Tourism Analysis, 27(4), 529-545. (A category in ABDC listings)

  • Jayanthi Thanigan, Srinivasa N. Reddy, Priya Sethuraman, and J. Irudhaya Rajesh, “Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety”, Journal of Electronic Commerce in Organizations, Volume 19 • Issue 1 • January-March 2021(B category in ABDC listings)
  • Priya Sethuraman and Jayanthi Thanigan, “An empirical study on Consumer Attitude and Intention towards Online Shopping”, International Journal of Business Innovation and Research; Vol. 18 (2), 145-166. (C category in ABDC listings)
  • Dhananjay Bapat and Jayanthi Thanigan, “Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty”, 17(6) 1–16, SAGE Publications Publisher: SAGE Publications India Pvt Ltd. (C category in ABDC listings)
  • Jayanthi Thanigan and G. Rajendran, “Variety seeking behavior on Asian traditional food accompaniment – pickles”, Int. J. Business Innovation and Research, Vol. 10, No. 4, 2016. (C category in ABDC listings)

  •  Jayanthi Thanigan, G. Rajendran and Priya Sethuraman, “A dynamic analysis of variety seeking behavior with reference to Indian continent”, Int. J. Indian Culture and Business Management, Vol. 11, No. 3, 2015. (C category in ABDC listings)

  •  Jayanthi, K. and Rajendran, G. “Examining variety seeking behavior – a study with reference to Fast Moving Consumer Goods (FMCG)”, Journal of Food Product Marketing, 20:283–307, 2014. (C category in ABDC listings)

  • Jayanthi, K. and Rajendran, G. “Determining the Imperative variables in variety seeking behavior in low-involvement products”, European Journal of Social Sciences, Vol.32, No.3, pp.415-430, 2012. (C category in ABDC listings)
  • Sandhya, A.S., Jayanthi, K. and Peeru Mohammed, H. “Understanding Predisposition of Consumers towards Private Labels in Indian Grocery Retail Context”, International Journal of Research in Commerce and Management, Vol. 2, No. 8 (August), 2011.
  • Priya Sethuraman and Jayanthi Thanigan, “ A empirical study on Consumer Attitude and Intention towards Online Shopping”,  International Journal of Business Innovation and Research; Vol. 18 (2), 145-166. (C category in ABDC listings).
  • Dhananjay Bapat and Jayanthi Thanigan, “Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty”, 17(6) 1–16, SAGE Publications Publisher: SAGE Publications India Pvt Ltd. (C category in ABDC listings).
  • Jayanthi Thanigan and G. Rajendran, “Variety seeking behaviour on Asian traditional food accompaniment – pickles”,  Int. J. Business Innovation and Research, Vol. 10, No. 4, 2016. (C category in ABDC listings).
  • Jayanthi Thanigan, G. Rajendran and Priya Sethuraman, “A dynamic analysis of variety seeking behaviour with reference to Indian continent”, Int. J. Indian Culture and Business Management, Vol. 11, No. 3, 2015. (C category in ABDC listings).
  • Jayanthi, K. and Rajendran, G. “Examining variety seeking behavior – a study with reference to Fast Moving Consumer Goods (FMCG)”, Journal of Food Product Marketing, 20:283–307, 2014. (C category in ABDC listings).
  • Jayanthi, K. and Rajendran, G. “Determining the Imperative variables in variety seeking behavior in low-involvement products”, European Journal of Social Sciences, Vol.32, No.3, pp.415-430, 2012. (C category in ABDC listings).
  • Sandhya, A.S., Jayanthi, K. and Peeru Mohammed, H. “Understanding Predisposition of Consumers towards Private Labels in Indian Grocery Retail Context”, International Journal of Research in Commerce and Management, Vol. 2, No. 8 (August), 2011.

    • Cases

  • Navbelaku Microfinance Institution (NMFI) – Business Sustainability Challenge for Micro-Entrepreneurs-case centre
  • Masuum Baby Food-A positioning conundrum-Emerald case journal
  • Stemina lubricants sales and marketing challenges of a small enterprise-Ivey
  • Good Morning Breakfast Cereal: Dimensioning challenge” -Asian Case Research Journal
  • Zealvita: Winning Marketing Formula in Emerald Case journal, Scopus
  • Sunray India Limited Distribution Strategy” in Asian Case Research Journal.
  • Gurukripa traders- should Mr. Pai sell dry fruits online? (case) with reference 520-0098-1
  • Amul Kool-Sales and Distribution Strategy- case with reference 518-0016-1, in case centre.
  • Alur Sivakumar and Jayanthi Thanigan (2018). “Amul Kool: Sales and Distribution Strategy”. The Case Centre.

    • Peer Reviewed

  • “A Empirical Study on Consumer Attitude and Intention towards Online Shopping”. International Journal of Business Innovation and Research. ABDC-C. Accepted.

Conferences and Workshops

  • Attended MarkStrat and BrandPro-Training/certification program for marketing simulations at Stratx in Paris. April 4-6, 2016.
  • Chairperson for Marketing Conference – April 26-27, Keynote speaker – Prof. Parsuraman.

Awards

    Not Applicable

Media Coverage

    Not Applicable

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