BrandScan
About BrandScan
BrandScan is an integral part of TAPMI, celebrated for its 30 year history of conducting in-depth market research for a wide array of esteemed companies, including Amul, Nestle, ITC, Triumph, Titan, HUL, Apple, Citibank, Reliance Jio, Reebok, Samsung, Rorito, Canon, Mother’s Recipe, IBM, ICICI, Flipkart, Fastrack, and Perfetti. This course is a cornerstone of the MBA-Marketing program, making it compulsory for all students.
Under the umbrella of BrandScan, students are exposed to an exceptional learning experience. They acquire practical insights and skills drawn from a plethora of real-world marketing challenges and solutions. This hands-on approach significantly contributes to their comprehension of marketing strategies, and it enhances their readiness to excel in the dynamic and competitive realm of marketing.
Why BrandScan? USP’s :
Extensive Market Research Experience
30 Years : Longest Running Market Research initiative in India
Expert Faculty mapped to each project
Nation-wide Coverage
10+ Ph.D Professors in Marketing from top Institutes across India
From All Metros to Tier 3’s
Legacy of TAPMI :40 year old B-School with double crown Accreditations (AACSB & AMBA)
Track Record of successful Projects :250+ Clients & 350+ Projects Completed
Cost-Effectiveness
Market Research services at a fraction of the cost of Research Agencies
Advanced Data Analytical Tools
Use of cutting edge Data Analysis tools to give accurate and detailed insights
Flexible Projects
Customizable Projects according to individual client needs
Some highlights:
● 35+ industries
● 350+ projects
● 250+ companies
● 30 years of experience
Success Stories:
● Developed offerings and pricing plans to disrupt the Telecom sector for Jio
● Insights given on packaging especially the colour scheme for Little Hearts
● Recommended the ₹ 2/- SKU for launch for Polo
● Formulated doorstep services for their cars for 3M
Resources :
• Bloomberg Lab :”At TAPMI BrandScan, we combine the power of advanced data analytics and real-time market insights from our state of the art Bloomberg Lab with 12 terminals with to deliver accurate and actionable market research solutions. With our expertise and access to live data feeds, we help businesses make informed decisions, identify growth opportunities, and stay ahead of the competition. Partner with us to unlock the full potential of your market research efforts and drive business succes.”
• Analytics Lab : “At TAPMI BrandScan, we go beyond traditional research methods by harnessing the power of data analytics. Our Analytics Lab, equipped with industry-leading tools such as Orange, Tableau, SPSS, Python, and machine learning capabilities, allows us to provide tailored, data-driven solutions to businesses. We empower our clients to make informed decisions, optimize their strategies, and achieve sustainable growth in a competitive market. Partner with us and unlock the true potential of your business .”
• Our state of art Library :”At TAPMI BrandScan, our avant-garde library and computer lab facility provide market research professionals with a comprehensive research environment. With an extensive collection of resources, tech-enabled facilities, diverse databases, expert staff, and conference opportunities, we empower researchers to tackle the challenges and leverage the opportunities presented by the digital world. Join us and explore a world of research possibilities to drive informed decision-making and market insights.”
• BrandScanLab : “The BrandScan Lab at TAPMI campus is a state-of-the-art facility where Brandites,, work tirelessly. With high-end computer systems and cutting-edge software, the lab provides the necessary tools for seamless market research. The interior design pays homage to BrandScan’s 30-year legacy, showcasing achievements and milestones. Additionally, the lab houses a treasure trove of reports from various companies, accumulating 30 years of combined knowledge. It stands as a symbol of BrandScan’s commitment to excellence, impactful market research, and a repository of valuable insights.”
Analytics Partner
A journey of thousand miles begins with a single step, and it is the decisions we take and the partners we find during the journey that shapes our destiny. TAPMI’s flagship event BrandScan enters into its 26th edition this year. Our clientele has some of the industry leaders such as Apple, Eros Now, Amul, Fastrack, Samsung, Cadbury, Nestle, Reebok, Canon, 3M Car Care and Nielsen.
In every journey one needs a mentor, who not only guides, but also provides the expertise and knowledge required to achieve the goals. BrandScan is proud to have Virtusa as its analytics partner this year. In BrandScan, the industry stalwarts give real time problems in terms of market research projects for their products and services. They want to understand how the consumers will respond to the product and service and thus, it is our responsibility that our market research reports match the industry standards.
Virtusa’s expertise lies in the domain of marketing, market research, data interpretation and actionable research findings. This will help BrandScan in conducting a market research and making reports which follow the industry standards, catering to the specific needs of the clients. UN-3 will also acquaint the project team members with the best and efficient market research practices, through various sessions.
With the help of Virtusa, we at BrandScan will make sure that our project reports meet our client expectations. Through this association we will also make sure to stay ahead of the market trends in research and innovate continuously. BrandScan is known for its expertise in disguised market research and with Virtusa, as our analytics partner, the quality of research will surely be at par with the best ones in the industry. The final step would be a certificate from Virtusa, certifying that the reports are up to the mark and work done by the teams is of good quality. This is the validation of the quality of work we do and our commitment towards endless innovation.
Together with our analytics partner Virtusa, we at BrandScan, hope to make a mark on the industry.
Research Partner
The Nielsen Company, one of the biggest global market research firms with its presence in more than 100 countries, is the market research advisor of BrandScan for consecutively second year. The Nielsen Company, earlier known as AC Nielsen was founded in the year 1923 and since then it has become the epitome of best practices and innovation in the field of market research.
Nielsen studies consumers all over the world and gives a complete view of trends and habits followed by them. Moreover, it gives comprehensive end to end consumer insights to businesses and helps them drive a profitable growth. This is the 25th year of BrandScan and with our completion of quarter of a century in disguised market research, we are happy to have Nielsen as our MR advisor. Nielsen has associated with us in the past as well and we value their time and support extended to us.
Nielsen guides us, at BrandScan, by providing insights to the project leads on the best practices, creative models and cost-effective ways for data analysis currently being followed in the industry. This helps us become more efficient in terms of processes and co-ordination with clients. Marketing research involves handling of data and taking inferences from it. Using the experiences shared by Nielsen on how to derive all possible inferences from data analysis and then converting them into relevant recommendations we fulfil the research objectives we promise to our clients. Nielsen not only works as our advisors but also as mentor when our project leads have queries and need their expertise. Nielsen provides us with an overall template on how to structure an industry standard marketing research report.
This association between Nielsen and BrandScan is highly valued and together we hope to bring innovation and perfection in the field of market research.
Snapshot of Brandscan
Use of cleverly crafted “disguised games” to elicit true, unbiased consumer responses towards a product or a service in a market research
320+ PROJECTS ACROSS DIVERSE SECTORS SINCE 1993
25 YEARS OF SUCCESSFUL MARKET RESEARCH EXPERIENCE
FOOTFALL OF 70,000+ PEOPLE ACROSS DIVERSE SEGMENTS
180+ CLIENTS FROM DIVERSE SECTORS
ASSOCIATION WITH 100+ BRANDS
The Research Process
PRE BRANDSCAN
Before the event, a dedicated project team is assigned to every research project that understands the client’s requirements and objectives. A strategy is then developed in tandem with the faculty to achieve the research objectives. Based on the strategy, the team develops disguised games that can obtain responses and information from the consumers regarding products and services being studied, without their knowledge. Focused Group Discussions, interviews with stakeholders, design of research and identification of variables are also done at this stage.
DURING BRANDSCAN
During BrandScan, the demographic compatibility for the research is ensured by the pre-planned events that focus on the various target segments.
POST BRANDSCAN
A rigorous data validation and analysis using quantitative and qualitative approaches takes place post BrandScan. Our partners and leading data analytics and market research firms verify the report to ensure the highest standards of quality for the research.
Events
Organized at KMC Greens, the Manipal edition of BrandScan is the biggest event in the town of Manipal. Home to more than 30,000 students from India and 58 other countries, Manipal provides a perfect location to engage with the young, semi-urban population. With enthralling dance performances, a glamorous fashion show, numerous activities and prizes for children, BrandScan witnesses a battle of 200 participants to win prizes worth Rs. 2 Lakhs and an incredible footfall of more than 10,000.
KIDS GOT TALENT
Bring your kids along and let them join a colorful array of future stars if they like singing, dancing and painting. Give them a chance to show the best part of themselves, make new friends and win big prizes.
BRAG ON!
The best dance crews in and around Manipal and Mangalore converge every year to participate in the phenomenon that is Brag On! Characterized by gravity defying stunts mind-blowing moves, the audience sways to the music just as much as the dancers themselves!
BECH DAAL!
A platform for all the mad minds to unleash their creativity and make an outstanding ad. Being able to sell a product, no one has ever sold. Selling crazy and innovative ideas that no one has dared to.
APOCALYPSE
A night of musical high that will pump up the adrenaline and get you in the groove is here. Let the volume rise! Let your passion flow! Let your music breathe life! Calling all the bands to take part in “Apocalypse- Battle of bands”. Celebrate music and get the crowd grooving to your beats.
An impressive mix of performances by rock bands, dance competitions, stand-up acts, Acapella and exciting games for kids, the Bangalore edition of BrandScan is a massively entertaining event held over two days at Orion Mall, Yeshwantpur. The footfall is over 70,000 and the event is the ultimate resort for entertainment over a weekend for family and friends.
ARPEGGIO
Wailing guitars, deep bass, symphonic keys, tight drums, and a frontman who steals the show. Arpeggio is the one stop shop for the most talented bands of Bangalore. The music competition showcases genres ranging from rock to reggae while legions of fans watch in awe.
FLOOR’D
So you think you can dance? Then you cannot afford to miss Floor’d, the corporate dance competition. Trading suits for tracks, the dance crews set the stage on fire with their mesmerizing moves, leaving the crowd craving for more.
STRINGS & CHORDS
Bengaluru Unplugged provides artists the stage to perform acoustic music that soulfully sets the vibe for an interesting evening.
LOUD MOUTHS
“We all know laughter is the best medicine and BrandScan Bangalore 2017 brings to you this for free! Yes, Free! A live stand-up comedy act cum competition, where you will get to see the top comedians battle it out. A laughter riot awaits you!”
PROF. SIMON GEORGEChairman - Executive Education,Father of Brandscan,T.A Pai Management Institute
PROF. SHIRSHENDU GANGULIFaculty Chairman, BrandScan
PRAJWAL RAJESH IYERConvener, BrandScan 2018
ANURAG MANIKCo Convener, BrandScan 2018
Our Clients
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FINANCE, BANKING & INSURANCE
ENTERTAINMENT, MEDIA & ADVERTISING
Projects
| Company |
Objective |
| L’Oreal |
Brand Awareness,Preference And Product Usage Behaviour Of Hair Color Users For Garnier Color Natural |
| Britannia Industries Ltd. |
To identify and address breakfast opportunity through specialized biscuit solution |
| Bajaj Finserv |
To Study The Brand Health Of Bajaj Finserv |
| BSE |
Awareness Of Investor Protection Fund Offered by BSE |
| Wildcraft |
Study Of Consumer Usage Pattern And Preferences For Wildcraft And Its Competitors Bags |
| Company |
Objective |
| Eros Now |
The objective of this research is to help Eros Now understand its current brand perception amongst its users and also the overall perception of the brand in the online ‘Video-on-demand’ entertainment segment. |
| Titan Taneira |
To study different aspects of Indian dress wear Titan should consider, if it plans to enter the Indian dress wear market with brand Taneira |
| Fastrack |
To explore the awareness of smart watches and bands and the willingness to buy the product by their target segment |
| Canon |
To study the brand awareness, effects of growing smartphone, preferred features of cameras and the brand affinity created by customer engagement activities |
| Rorito |
To identify target segment and consumer expectations of an ideal gift pen |
| Company |
Objective |
| TVS-Suzuki Ltd |
Estimation of Market Potential & Dealer Service Quality in DK District. |
| BPL Ltd |
Impact of Production Features, Life Spans, Environment and Product Variety on the Purchase of Consumer Durables |
| Hindustan Lever Ltd |
Activities and Interests of Liril Target Segments |
| PONDS India Ltd |
Ad-Effectiveness Test of Rexona T.V. Commercial |
| Nestle India Ltd. |
Consumer preferences towards different flavors’ of Polo. |
| Company |
Objective |
| TI Cycles of India Ltd |
Advertisement Effectiveness, Consumer Purchase behaviour of Canon Barrel MTB. |
| Eveready Industries India Ltd |
Identification of Brand Personality and Perception |
| First Leasing Company of India Ltd |
Identification and Description of Target Segment/Estimation of Potential for Windfall Schemes. |
| Harrisons Malayalam Ltd |
Advertisement Effectiveness of Mountain Mist Tea |
| Child Relief and You |
Trends in Purchase of Greeting Crds and Perception of CRY Greeting Cards. |
| Company |
Objective |
| Titan Industries Ltd |
Psychographic profile of Watch Owners in the First Time Owners Segment and Marketing Strategies for Titan Watches. |
| Kurlon |
Study of Buying & Usage Patterns of Mattresses & Pillows |
| Britannia Industries Ltd |
To Determine Feasibility of the Concept of Jacob’s Range in the market. |
| Madura Garments |
Determining Adv. Effectiveness for Peter England brand of Shirts. Determining Factors Influencing Purchase of Medium Price Branded Shirts. Understanding of Customer Preferences towards Fabrics. |
| UB Ltd |
Study of Mild Beer and Diet Beer Market. |
| Company |
Objective |
| TVS-Suzuki Ltd |
To analyse why TVS-Suzuki is not performing well in DK in the 100cc bike segment and to estimate the market potential in the next 6 months. |
| Eveready Industries India Ltd |
Study the Effectiveness of the Latest Commercials of Eveready to see whether they portray the current images and Associations with the brand. |
| Adidas India Trading Pvt Ltd |
Map the image of Adidas vs. its Principal Competitors. To measure Consumer Intentions to Purchase Adidas |
| JTM Ltd |
Find the Market Potential of the Manipal Area for Cellular Phone Service and also Preference for Various Related Aspects Associated with the Service. |
| UB Ltd |
Awareness,Acceptance and Brand Association Of Apple Beer. |
| Company |
Objective |
| Berger Paints India Ltd |
Determining Consumer Response to Berger Advertisements. |
| ITC Ltd |
Consumer profile of the premium brands of ITC cigarettes. |
| Tata Tea Ltd |
To determine the disposition of Tata Tea, Kannan Devan tea and Agni tea Brands among the consumers. |
| CAMPCO |
Measure product perception and package acceptance of campco’s WINNER as a chocolate drink. |
| Channel V |
Viewer preference of overall content of music channel. |
| Company |
Objective |
| VIP Blowplast Ltd |
Consumer Perception and Requirements of Luggage. |
| Kannan Devan Tea |
Price point mapping and brand/advertisement recall for Kannan Devan Red label. |
| Hindustan Lever Ltd |
Consumer promotions for softy icecream. |
| Cavin Kare |
Identification of Physical and emotional benefits offered by different shampoos and measuring their importance. |
| Kinfra Int’l Apparel Parks Ltd |
Emerging Trends in fashion Industry – an Indian Perspective. |
| Company |
Objective |
| Sony Music India |
Generic competition for music and factors influencing purchase of music. |
| Cholayil Pharmaceuticals |
Study of Consumer’s attitude towards capsules vis a vis conventional skin care products and ad effectiveness and identify the most effective ad media. |
| IBM |
Study of consumer buy behaviour in case of computer purchase |
| Compaq |
Study of brand preference,price points and buying decision process of computers. |
| AXN |
Evaluation of positioning of AXN. |
| Company |
Objective |
| Eveready Industries India Ltd |
AA Batteries – Awareness and Perception Study. |
| VIP Blowplast Ltd |
Lifestyle profiling of consumers of VIP luggage. |
| TTK Prestige |
To find the impact of the new campaign in the “Smart kitchen” line. |
| Hindustan Latex Ltd |
To understand the buying process, purchase barriers of Moods condoms and to gauge its brand salience. |
| Britannia Industries Ltd |
Brand health track of Britannia Chai biskoot. |
| Company |
Objective |
| Reebok India Ltd |
Competitor analysis of Reebok vis-à-vis Nike and Adidas. |
| Airtel |
Study of prepaid mobile market and awareness of Airtel – MTV offer. |
| J K Ansell |
Perception towards the “ksontheweb” web site and the promotional goal served by the site for the condom brand “Kamasutra”. |
| Ceat Tyres |
Measuring advertisement effectiveness. |
| Godrej Appliances |
Study of purchase factors and customer profiling of refrigerators. |
| Company |
Objective |
| Marico Industries |
To study the Perception & Attitude towards and the usage of hair oil, identify substitutes for hair oil and the most acceptable product format. |
| Titan Industries Ltd |
Perceptual mapping of Brand Personality, selection criterion of major youth brands & its perceptual map, scale & semantic spacing & identification of the ideal product basket. |
| Cadbury India Ltd |
Assess consumer attitude towards a balanced diet and personal appearance and its influence on consumption of sugary foods and to study their snacking habits. |
| Tata Indicom |
Usage and Attitude Study and Brand Imagery for Mobiles, Fixed Wireless and Public Telephone Booths. |
| JWT |
To identify the kinds and types of jewellery preferred by young women, the appeal of diamond jewellery and triggers and barriers to purchase. |
| Company |
Objective |
| Chlorophyll |
Decision and Choice Process for the purchase of children’s innerwear. |
| Hindustan Lever Ltd |
Profiling users of anti dandruff shampoo & studying perception of Clinic All Clear vis-à-vis Head & Shoulder. |
| Nestle India Ltd. |
Determination of the optimal price-pack size mix for instant coffee, potential for and impact and interaction between various small packs. |
| Tissot Watches, Swatch Group |
Studying Brand Awareness, Perceptual Mapping of Tissot watches and Identification of Product Basket in the range of Rs.5,000/- to Rs.30,000/-. |
| Wipro Consumer Care |
Positioning and Brand Imagery of Santoor Ever Young Fairness Cream. |
| Company |
Objective |
| Gujrat Coop Milk Marketing Federation Ltd |
Consumer Perception of Amul Shakti. |
| Titan Industries Ltd |
Study of Consumer Evaluation Methodology. |
| Himalaya Drug Company |
Positioning, User Imagery and Brand Personality of Himalaya Purifying Neem Face Wash. |
| JK Tyre |
Consumer Perception of JK Tyres and Identification of the Choice of Ideal Tyre. |
| Perfetti Van Melle India |
Study of “Brand-health” of brands Alpenliebe, Happydent White and Protex Happydent in minds of consumer of target group 15-25. |
| Company |
Objective |
| Apple |
To study the buying decision making process for laptops, perceptual mapping, and propensity to flaunt high end electronic products and values and benefits of the brand. |
| Amul |
Need Gap Analysis of Cold Beverages Consumers, Association Study of Brand Amul Kool & User Imager y of Amul Kool. |
| Cafe Coffee Day |
Perception, Music Preference and Inclination towards Value Added Services at CCD. |
| Lenovo |
Understanding the PC Purchase Decision Process. |
| Samsung |
Brand Awareness, Brand Ownership and Brand Preference for Samsung’s Consumer Durable Products. |
| Company |
Objective |
| BIG 92.7 FM |
To find the contents and music mix preferred by radio listeners in the city of Mangalore. |
| India Today |
A study on career magazines and career related supplements |
| Hero Honda |
Evaluation of current and desired perception of Hero Honda Hunk and psychographic analysis of its customers. |
| Tata Motors |
Positioning of Tata Nano among youth segment in Tier 2 cities. |
| J.K Ansell |
Understanding buying behaviour and preference of users of Kamasutra condoms. |
| Company |
Objective |
| Parle Products Pvt. Ltd. |
To measure the effectiveness of the Hide and Seek Bourbon Advertisement. |
| Hero Honda Motors Ltd. |
To study reasons for low sales performance of hero Honda hunk through study of consumer behavior, advertisement effectiveness & dealer studies. |
| MCPL India Pvt. Ltd. (Old Spice) |
To identify the key drivers and barriers in the aftershave category amongst the target audience of males between the age group of 15 – 30 years. |
| Titan Industries Ltd |
Gather Feedback about the newly launched Fastrack Accessories. |
| Wildcraft |
Identifying and profiling target segments for Wild craft’s product lines. |
| Company |
Objective |
| Apple Computers |
1. To understand the customer preferences and determine the buying behavior for Apple’s Mac Laptops. |
| 2. To determine the influence of various above the line and below the line demand generation activities on the purchase behavior. |
| Berger Paints |
Identification of a “Reason To Believe” for Silk (a luxury interior paint retailed by Berger) to strengthen it communication . |
| Himalaya Healthcare |
1.To study the consumer buying behavior in purchase of tooth paste |
| 2. Perceptual mapping of Himalaya’s Dental Cream vis-à-vis brands like Colgate, Pepsodent, Meswak, Babool and Henkel on factors such as price, product quality, brand image, taste, attractiveness etc |
| 3.To find out the perception about herbal toothpastes. |
| Kansai Nerolac |
1. Consumer understanding and take out from “Healthy Home Paints” |
| 2. Whether Healthy Home Paints is Relevant, Credible, Believable and Likeable amongst the TG in the paints category? |
| 3. Image Perception about Kansai Nerolac through this communication on Healthy home paints. |
| 4. Association score and level of the brand ambassador with Kansai Nerolac. |
| The Nielsen Company |
1. Usage of Social Media for Market Research – what can be used & what not. |
| 2. Indian Innovation stories in the field of Market Research – what has been used only in India and which other countries may want to adopt. |
| Company |
Objective |
| ITC |
1. To understand the behavior and expectations of consumers of the face wash category by researching their purchase and consumption habits and attitudes. |
| 2. What are the motivators and barriers to the trial of face washes? |
| Vodafone |
1. Competitive analysis of Vodafone vis-à-vis competitors like Idea, Airtel, Aircel, Tata Docomo etc. on various attributes such as service features offered, customer expectations and brand perception. |
| 2. To determine the factors that influence the selection of a service provider |
| Fastrack |
1. To study the factors that influences the purchase of branded helmets among the target segment. |
| 2. To study the price point at which the target segment would shift from an unbranded helmet to a branded helmet. |
| Mahindra 2 Wheelers |
1. Awareness of electric 2 wheelers /scooters. |
| 2. If there is a choice between a normal scooter (like Activa) and Electric scooter – which would they prefer buying? and why? |
| 3. Occasions of using a normal scooter v/s electric scooter. |
| 4. Understanding of electric scooter vis-à-vis Cost of Vehicle, Vehicle charging, Mileage/charge, Cost of use v/s normal scooter. |
| Reebok |
1. Factors which customer consider while evaluating and comparing products of Reebok, Adidas and Nike. This should focus more on offering “tangible part” than on brand, brand image, equity etc. |
| 2. How long they are willing to travel extra for their preferred store of Reebok? |
| 3. Which are the factors (specific to our industry) which make the customer loyal to the particular store- Size of the store, staff, Collection/Merchandise, distance, destination etc. including respective weight of each of the parameter? |
| Company |
Objective |
| PERFETTI |
To Understand Which Type Of Digital Campaigns Do Well With Youth |
| DEL MONTE |
To Assess Consumer Attitude Towards Fruit Snacks And Its Influence On Consumption of the Same…. |
| L’OREAL |
Understanding Usage Difference Between Hair Oil And Hair Serum |
| FLIPKART.COM |
Characteristics of the Online Shopper and Brand Awareness of Flipkart |
| TI CYCLES |
Perceptual Mapping Of Brand Hercules/Brand BSA Vis-A Vis Competitions on Factors Of Product Performa |
| Company |
Objective |
| ICICI Lombard |
Drivers for health insurance products purchase. |
| BSE |
Investor sentiments and perception of stock exchange |
| TITAN |
Buying behaviour, Emotion Association and price sensitivity of customers towards helmets |
| Piagio |
Understanding the decision making and Purchase process of Light Commercial Vehicles by captive customers. |
| Hercules Group Kollam |
Concept testing of a retail store ( Fashion Retail outlet vs Supermarket/ Hypermarket) |
| Company |
Objective |
| 3M |
Need for car care services at door step |
| Fortis Hospitals |
To improve the quantity and quality of footfalls in Fortis Hospital, Bannerghatta. |
| BSE |
To study the investor sentiments and perception of Stock Exchange in urban areas |
| Zee TV |
Latent needs of viewers in the GEC category |
| Taj Hotels |
Social Media face with respect to a premium Hotel brand |
| Company |
Objective |
| Test |
Need for car care services at door step |
| Fortis Hospitals |
To improve the quantity and quality of footfalls in Fortis Hospital, Bannerghatta. |
| BSE |
To study the investor sentiments and perception of Stock Exchange in urban areas |
| Zee TV |
Latent needs of viewers in the GEC category |
| Taj Hotels |
Social Media face with respect to a premium Hotel brand |
| Company |
Objective |
| Home TV |
Study of TV Viewership habits of the youth of Manipal. |
| Channel V |
Viewer preference of overall content of music channel. |
| AXN |
Evaluation of positioning of AXN. |
| Kidstuff Promos |
Framing of Questionnaires for Kidstuff Promos and identifying preferred medium of promotion for Cosmetics, Food and Beverages. |
| Company |
Objective |
| Sri Soya Food Industries |
Customer Perception and Brand Personality of Bambino Vermicelli. |
| Nagarjuna Fertilizers and Chemicals Ltd |
Study Opinion of Local Population on Mega-Project and Social/Environmental Concern of the same. |
| Ace Foods Pvt Ltd |
To Develop Marketing Strategies for the Future Growth of a Company. |
| Company |
Objective |
| MRF Ltd |
To Determine Brand Preferences for Nylon Grip Two-wheeler Tyres. |
| TVS-Suzuki Ltd |
To analyse why TVS-Suzuki is not performing well in DK in the 100cc bike segment and to estimate the market potential in the next 6 months. |
| Hero Honda |
Evaluation of current and desired perception of Hero Honda Hunk and psychographic analysisof its customers. |
| Tata Motors |
Positioning of Tata Nano among youth segment in Tier 2 cities. |
| Mahindra 2 Wheelers |
1. Awareness of electric 2 wheelers /scooters. |
| 2. If there is a choice between a normal scooter (like Activa) and Electric scooter – which would they prefer buying? and why? |
| 3. Occasions of using a normal scooter v/s electric scooter. |
| 4. Understanding of electric scooter vis-à-vis Cost of Vehicle, Vehicle charging, Mileage/charge, Cost of use v/s normal scooter. |
| Company |
Objective |
| Titan Industries Ltd |
Psychographic profile of Watch Owners in the First Time Owners Segment and Marketing Strategies for Titan Watches. |
| BPL Ltd |
Profiling of Upmarket Customers and Positioning of Indian and MNC Brands of Consumer Durables. |
| Kurlon |
Study of Buying & Usage Patterns of Mattresses & Pillows. |
| Eveready Industries India Ltd |
Study the Effectiveness of the Latest Commercials of Eveready to see whether they portray the current images and Associations with the brand. |
| Berger Paints India Ltd |
Determining Consumer Response to Berger Advertisements. |
| Voltas Ltd |
To Study the Consumer Buying Behaviour in Indian Room Air Conditioner Market. |
| Reebok India Ltd |
Competitor analysis of Reebok vis-à-vis Nike and Adidas. |
| Godrej Appliances |
Study of purchase factors and customer profiling of refrigerators. |
| Tissot Watches, Swatch Group |
Studying Brand Awareness, Perceptual Mapping of Tissot watches and Identification of Product Basket in the range of Rs.5,000/- to Rs.30,000/-. |
| Kansai Nerolac |
1. Consumer understanding and take out from “Healthy Home Paints” |
| 2. Whether Healthy Home Paints is Relevant, Credible, Believable and Likeable amongst the TG in the paints category? |
| 3. Image Perception about Kansai Nerolac through this communication on Healthy home paints. |
| 4. Association score and level of the brand ambassador with Kansai Nerolac. |
| Company |
Objective |
| PT Education |
Formulation of Marketing Strategy for the next 5 years for the expansion of PT Education in South India. |
| IMS India |
Understanding the perception of students towards MBA entrance coaching institutes and competitor analysis for IMS India. |
| IMS India |
To understand the decision making process of the candidates, identify the role of key influencers and check where IMS stands vis-à-vis its competitors. |
| BriliP |
Capturing the perception of art schools among parents. |
| Everonn Education |
Market Potential of an online portal which provides UGC approved MBA, BBA and other professional courses (with a pure focus on business education). |
| Company |
Objective |
| Sony Music India |
Generic competition for music and factors influencing purchase of music. |
| OnMobile |
To evaluate content categorization in music applications, and arrive at user generated category names. |
| BIG 92.7 FM |
To find the contents and music mix preferred by radio listeners in the city of Mangalore. |
| India Today |
A study on career magazines and career related supplements. |
| Company |
Objective |
| Citibank |
A study of perception, usage and psychographic profile of credit card users in Mangalore. |
| Birla Sun Life Insurance |
Perceptual study & psychographic analysis of target customers of life insurance towards Birla Sun Life Vis-à-vis competitors. |
| Cholamandalam |
To determine price elasticity, develop additional services and determine suitable prices for two-wheeler insurance. |
| Punjab National Bank |
Competitor analysis of arranging educational loans from PNB vis-à-vis other banks. |
| Corporation Bank |
1. Perceptual mapping of Corporation Bank’s vis-a-vis competitors on factors such as reliability, security, service, brand image, prestige etc. |
| 2. To study the Brand Personality and benefit association of Corporation Bank. |
| Company |
Objective |
| Colgate Palmolive India Ltd |
Depict an Image Mapping of the different Tooth-Paste brands, to Identify the Attributes that a Consumer looks for in Tooth-Paste in different Segments to Personify the Consumers in the different Segments Identified. |
| Cadbury India Ltd |
Attitudes Towards Chocolates vis-a-vis Other Snack foods. |
| Nestle India Ltd. |
Consumer preferences towards different flavours of Polo. |
| Hindustan Latex Ltd |
To understand the buying process, purchase barriers of Moods condoms and to gauge its brand salience. |
| Britannia Industries Ltd |
Brand health track of Britannia Chai biskoot. |
| Hindustan Lever Ltd |
Profiling users of anti dandruff shampoo & studying perception of Clinic All Clear vis-à-vis Head & Shoulder. |
| Himalaya Drug Company |
Positioning, User Imagery and Brand Personality of Himalaya Purifying Neem Face Wash. |
| ITC Ltd |
Perception Study and Ad Recall of Mint-o Fresh. |
| Perfetti Van Melle India |
Study of “Brand-health” of brands Alpenliebe, Happydent White and Protex Happydent in minds of consumer of target group 15-25. |
| Gujrat Coop Milk Marketing Federation Ltd – Amul |
Need Gap Analysis of Cold Beverages Consumers, Association Study of Brand Amul Kool & User Imagery of Amul Kool. |
| Company |
Objective |
| Madura Garments |
Determining Adv. Effectiveness for Peter England brand of Shirts. Determining Factors Influencing Purchase of Medium Price Branded Shirts. Understanding of Customer Preferences towards Fabrics. |
| Kinfra Int’l Apparel Parks Ltd |
Emerging Trends in fashion Industry – an Indian Perspective. |
| Coats India Ltd |
Customer profiling and perception study. |
| Indus League |
Buying Behaviour For Casual Wear by Urban Women. |
| FabIndia |
Perception and Buying behaviour of women for ethnic casual clothes in tier 3 cities. |
| Company |
Objective |
| Cafe Coffee Day |
Perception, Music Preference and Inclination towards Value Added Services at CCD. |
| Company |
Objective |
| Spice Telecom |
Brand/User imagery and perceived quality of spice services and expected services. |
| Airtel |
Study of prepaid mobile market and awareness of Airtel – MTV offer. |
| Samsung |
Brand Awareness, Brand Ownership and Brand Preference for Samsung’s Consumer Durable Products. |
| Apple Computers |
1. To understand the customer preferences and determine the buying behavior for Apple’s Mac Laptops. |
| 2. To determine the influence of various above the line and below the line demand generation activities on the purchase behavior. |
| Vodafone |
1. Competitive analysis of Vodafone vis-à-vis competitors like Idea, Airtel, Aircel, Tata Docomo etc. on various attributes such as service features offered, customer expectations and brand perception. |
| 2. To determine the factors that influence the selection of a service provider |
| Company |
Objective |
| McDowell & Company Ltd |
Perception of Customers towards White Magic. |
| UB Ltd |
Brand Personality & Benefit Association of Kingfisher Lager Beer. |
| UDV (Smirnoff) |
Motivating beer drinkers to switch to Smirnoff. |
| UB Ltd |
To assess the awareness and usage of pint variant in beer with specific reference to understanding the drivers for consumption. |
| Diageo |
1.To understand what will drive Johnnie Walker Black Label to enter all consumption occasions and not only the special occasions. |
| 2.To find out the drivers for consumers to consider JW black label or red label for the first time. |
| Company |
Objective |
| JWT |
To identify the kinds and types of jewellery preferred by young women, the appeal of diamond jewellery and triggers and barriers to purchase. |
| Chlorophyll |
Decision and Choice Process for the purchase of children’s innerwear. |
| Euro RSCG |
Psychographic segmentation of youth of India for shopping. |
| The Nielsen Company |
1. Usage of Social Media for Market Research – what can be used & what not. |
| 2. Indian Innovation stories in the field of Market Research – what has been used only in India and which other countries may want to adopt. |
| The Nielsen |
Consumer usage pattern on online media and identifying various ways of tapping market research opportunities on the same. |
| Company |
Objective |
| Child Relief and You |
Trends in Purchase of Greeting Crds and Perception of CRY Greeting Cards. |
| Company |
Objective |
| BPCL |
To study the retail image of BPCL outlets in Udupi & Manipal among the personal vehicle drivers and find out most suitable marketing communication. |
| Company |
Objective |
| Smithkline Beecham Pharma Ltd |
Consumer Perception of the Efficacy of Iodex vis-a-vis Other Pain Balms. |
| NATCO Pharma |
Comparative Study of Synthetic, Natural and Herbal Care Praducts and Natural Distribution Channels. |
| Amrutanjan |
Gap Analysis of Dragon Liquid Balm vis-à-vis Competitors. |
| The Himalaya Drug Company |
Determining the target segment for Himalaya Hair loss cream by analyzing attitude towards hair loss. |
| Bausch & Lomb |
Understaning points of troiuble with spectacle users and develop a below te line media plan. |
| Company |
Objective |
| Shiksha.com |
An in-depth understanding of the factors involved while choosing an institute for vocational course. |
Testimonials
Ideal platform for youth brands to test responses to a marketing program
Titan
End result of the project was indeed a pleasant surprise which reflected the meticulous detailing that went into this project. Inferences and suggestions were revealing & we had great learning which can help up shape up our Gifting range portfolio in the near future
Deputy General Manager - Rorito
The kind of effort put in is very evident from the extremely professional way the entire exercise has been conducted…given my compliments and comments to the entire team
Group Director, TNS India Pvt. Ltd.
The quality of analysis and reporting exceeded my expectations
Vice President - Consumer Insight, Cadbury India Limited
We are very pleased to be associated with BrandScan. As Research Partners we will be able to share our research expertise with students, guide them on projects and get an opportunity to understand the thought processes of the new generations
Associate Director, Marketing & Communications, The Nielsen Company
BrandScan report has helped us also to gain Sponsorship from Primary and Secondary Education Department, Govt of Karnataka for the year 2015 – 16 to telecast the show for 9 districts. You have done a Good Job.
Spandana TV, COO
Designing of games (Projective techniques) were innovative. The whole event was organized well
Ripple Fragrances
The team had developed a high degree of understanding in a very short while. Overall quality of research and recommendations is also commendable
Marico
Systematic approach from introduction to BrandScan till final report submission. Excellent job done
Ozone Ayurvedics
Many thanks for the effort put in by BrandScan to present this report. This would be a helpful tool for 3M Car Care for the launch of our detailing services at doorstep.
Business Head, 3M Car Care
BrandScan is a great platform to gain meaningful insights about consumers belonging to various segments. The manner in which consumer insights are collected is different from that in the conventional research methods. Consumer understanding is more accurate and closer to reality in BrandScan’s case. The team was very proactive and interactive over the course of the project
Product Manager, Mother’s Recipe
While the execution was excellent, reporting takes a long time. Overall I found the team giving rich inputs at the end of day
Director, UN – 3
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