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Faculty Profile

PRASHANT V YATGIRI

Associate Professor, Chair: MBA – Marketing Program & Co-Chair: Placements and Corporate Engagement

Area:

Marketing Management

Edu:

B.E , M.B.A, Ph.D

Date of Joining:

13th Sep 2019

Phone |

Biography

  • Prof.Prashant Yatgiri is a Graduate in Mechanical Engineering with M.B.A. specializing in Marketing area. He has industry experience of more than 5 years in the Marketing domain of Kirloskar Group of Companies before taking up a long-term career in academics. He is qualified in the NET examination [Management Stream] conducted by UGC, New Delhi and has obtained his Ph.D in the area of  ‘E-Business Transformational Strategies’. He has an academic experience of more than 20 years, teaching a wide range of Marketing related courses at the post-graduate level. He has also served in various administrative positions of importance along with his teaching assignment.

Teaching

  • Marketing Management-I, Marketing Management-II, Consumer Behaviour, Business to Business Marketing, Services Marketing.

Research

  • His research interests lie in the area of Consumer Behaviour particularly Consumer involvement and Consumer Loyalty.

Publications

  • Gururaj H Kidiyoor & Prashant V Yatgiri; “Kannada Movie Industry in India: Strategies for Survival”, Emerging Markets Case Studies (https://doi.org/10.1108/EEMCS-12-2016-0226), Emerald Publishing Limited, 2017-2018.
  • Prashant Yatgiri, Chetan Hiremath, Chandan Chavadi (2013), “Cloud Technology as an alternative for Marketing Information System: An empirical study”, International Journal of Management Research and Business Strategy, Vol.2, No.4.
  • Prashant Yatgiri, Keerti Kulkarni, Ashwini Mulkipatil (2011), “Drivers of Urban Entrepreneurship: Analysis of Select Businesses in Hubli-Dharwad Area”, Research Compedium titled “Entrepreneurship and Business Development in India” published by Department of Management Studies, Karnatak University, Dharwad.

Conferences and Workshops

    Conference (Attended)

  • Attended and participated in ‘Quality Improvement & Capacity Building programme’ organized jointly by Association of Indian Management Schools (AIMS) and IIM-Bangalore between 22-24th April, 2019.
  • Attended and participated in the Global Colloquium on ‘Participant Centered Learning’ organized by Harvard Business School, Boston, Massachusetts, USA between 24-30 July, 20.
  • Successfully completed the ISB Master Teacher Program 2014 organized by the Centre for Teaching, Learning, and Case Development, Indian School of Business (ISB), Hyderabad during Sep/Oct 2014
  • Management Teachers Programme (MTP) on ‘Strategic Management’, Indian Institute of Management (IIM), Lucknow and Strategic Management Forum (SMF), October 2010
  • Attended Workshop on ‘Managing Management Schools’, AIMS and XIME Bangalore, June 2009

    • Conference (Presentations):

  • Prashant Yatgiri, “Paradigms of Successful Retailing”, 1st National Conference on Business Research, PSG Institute of Management, Coimbatore
  • Prashant Yatgiri, “Marketing Mantra in the New Millennium”, 26th National Conference of IAMD and IUCBER, Vijayanagar Institute of Management Studies, Gulbarga University, Bellary (Karnataka State).
  • Prashant Yatgiri, “Service Delivery and Technology: An Interface”, National Seminar on ‘Emerging Trends in Service Sector’, K.L.S. Institute of Management Education and Research (IMER), Belgaum (Karnataka State)
  • Prashant Yatgiri, “Transformations in Marketing Domain: Issues and Perspectives”, National Conference on ‘The New Growth Cycle in the context of Globalization: Lessons for India Inc’, J.N.N.College of Engineering (MBA Dept), Shimoga (Karnataka State)
  • Prashant Yatgiri, “Enhancing Competitiveness of SME’s in the context of Globalization: Role of Technology”, 4th International Conference on ‘Globalization and Sectoral Development’, Institute for Integrated Learning in Management (IILM) and Academy of International Business (AIB) , New Delhi
  • Prashant Yatgiri, “Technology Adoption by SME’s: opportunities and Barriers”, 5th International Conference on ‘India in the Global Order’, Xavier Institute of Management (XIM), Bhubaneshwar and Academy of International Business (AIB), Bhubaneshwar
  • Prashant Yatgiri, “SME involvement in E-Economy: A Strategic Perspective”, 6th International Conference on ‘Globalization and Emerging Economies’, Indian Institute of Management, Indore and Academy of International Business (AIB), Indore
  • Prashant Yatgiri, “Creating Physical and Virtual Synergies for Business: The Click and Mortar Approach”, National Conference on Domestic Brilliance to Universal Excellence: Quest for Organizational Success, Prestige Institute of Management & Research, Indore

    • Workshops:

  • Faculty Development Programme (FDP) on ‘Design Thinking’ organized by R.V.Institute of Management (RVIM), Bangalore, 29th March, 2019
  • ‘Case Writing Workshop’ organized by Harvard Business School, Shanghai, China, Feb 2017
  • Faculty Development Programme (FDP) on: “Research Methodology in Business Management” sponsored by AICTE, New Delhi, organized and conducted by National Institute of Technology and Industrial Engineering (NITIE), Mumbai
  • Faculty Development Programme (FDP) in Marketing organized and conducted by Wellingkar Institute of Management Development and Research, Mumbai in association with ICFAI, Mumbai & Association of Indian Management Schools (AIMS)
  • Quality Improvement Programme (QIP) for teachers in “Industrial Marketing” sponsored by AICTE, New Delhi, organized and conducted by Narsee Monjee Institute of Management Studies (NMIMS), Mum
  • Faculty Development Programme (FDP) on: “Interactive Pedagogical Tools in Teaching Marketing” sponsored by AICTE, New Delhi, organized and conducted by T.A.Pai Management Institute, Manipal

Awards

    Not Applicable

Media Coverage

    Not Applicable

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