Faculty Profile
SATYAKI DATTA
Assistant Professor
Area:
Marketing Management
Edu:
PhD (Pursuing), MBA (Marketing), BTech (Civil)
Date of Joining:
2nd November 2022
Biography
- Satyaki Datta is pursuing his PhD in service marketing from T A Pai Management Institute (Manipal Academy of Higher Education). He is a MBA in marketing from KIIT (Deemed to be university), Bhubaneswar, India. He started his career as a civil/structural engineer with Development Consultants (P) Ltd, Kolkata. Just before joining his PhD, he served as a Research Associate in Business management area with MICA, Ahmedabad. He has a combined work experience before and after his MBA equalling to around five and half years (including industry and academics).
Teaching
- Strategic Pricing
- Product & Innovation Management
- International Marketing
- Marketing Management
Research
- Consumer Behaviour
- Service Quality
Publications
- Datta, S. and Utkarsh (2022). A qualitative study proposing service quality dimensions for video-on-demand services through over-the-top medium. International Journal of Pervasive Computing and Communications. (Scopus Q2) DOI: 10.1108/ijpcc-05-2021-0122
- Datta, S. and Ghosh, T. (Forthcoming). A mixed method approach to understand Service Quality-satisfaction-loyalty linkage for video-on-demand service.International Journal of Business Excellence. (Scopus Q3, ABS-1) DOI: 10.1504/IJBEX.2022.10050080
- Datta, S. and Ghosh, T. (Forthcoming). Linking service quality, value, and loyalty in the V-o-D service context through a review of literature.Cogent Business & Management. (Scopus Q2, ABS-1) DOI: 10.1080/23311975.2022.2143311
Conferences and Workshops
- Datta, S. (2020) paper titled “The Censorship Conundrum of the video-on-demand platforms in India” presented at 4th International Conference on Marketing, Technology and Society at IIM Kozhikode
- Datta, S. (2020) paper titled “Role of bundling in Indian OTT sector?” presented at 14th NASMEI Conference 2020 at Great Lakes Institute of Management, Chennai
- Datta, S. (2020) paper titled “Video-on-Demand service: Usage motivation and Behavioral Intention during pandemic” presented at Management Doctoral Colloquium’2021 at IIT Kharagpur
- Multivariate Data Analysis using SPSS and AMOS – by TAPMI, April’2020
- Big Data Analytics Workshop – by IIM Sirmaur, Oct’2020
- Structural Equation Modelling using R Studio and JASP– by MAHE – TAPMI, on March’2022
Conferences:
Workshops:
Awards
- Not Applicable
Media Coverage
- Not Applicable