Surya Mahadevan

/Surya Mahadevan

About Surya Mahadevan

Prof. Surya Mahadevan has 30 years of work experience in FMCG and Telecom sectors. He played leadership roles managing large brands such as Tata, Reliance, Aircel, Loop, Maltova, Viva and Amul. He has worked across Sales, Marketing, Retail and Customer Service functional areas and in his last assignment before joining TAPMI, he was responsible for Mumbai Circle Telecom operations as Chief Operating Officer at Loop Mobile.

Dial ‘T’ for Truce !

Dial ‘T’ for Truce ! By Professor Surya Mahadevan, T. A. Pai Management Institute Telecom sector has thrived and grown in the face of acute competition, whimsical policy, resource crunch and dodgy business models. The sector has witnessed the inglorious exit of many service providers who lost a lot of [...]

By |January 13th, 2022|Others|0 Comments

Vodafone- Idea—A new lease of life?

  Vodafone- Idea—A new lease of life? By Professor Surya Mahadevan, T. A. Pai Management Institute Vodafone-Idea (VI) number 2 and 3 in the telecom sector merged in 2017 to become the market leader with 41% revenue market share. In the following 4 years, in the most inexplicable manner, the [...]

By |December 21st, 2021|Others|0 Comments

An Idea Whose Time Never Came!

An Idea Whose Time Never Came! By Professor Surya Mahadevan, T. A. Pai Management Institute Time is running out fast for the embattled Vodafone-Idea combine, the entity which came into existence amid much fanfare only three years ago. Unfortunately, the debt-laden venture never came out of the shadow of [...]

By |October 1st, 2021|Others|0 Comments

Airtel Digital Restructuring: What does it portend

Airtel Digital Restructuring: What does it portend By Professor Surya Mahadevan, T. A. Pai Management Institute Bharti Airtel, has announced a new organizational structure to enhance its focus on the digital business. Airtel's New Corporate Structure Airtel Digital Airtel Digital Limited is subsumed in the listed entity, Bharti Airtel. This [...]

By |May 17th, 2021|Others|0 Comments

5G- A new opportunity to get the sector back on track

5G- A new opportunity to get the sector back on track By Professor Surya Mahadevan, T. A. Pai Management Institute Retrospect Telecom sector has lurched from one crisis to another, aided and abetted by inappropriate and inconsistent policies by the government, inept operators with vacuous business models, grandiose judiciary that [...]

By |March 17th, 2021|Others|0 Comments

So, what has changed with GST?

So, what has changed with GST?   Before GST was introduced, sometime in 1990 the Packaged Commodities act required manufacturers to declare the maximum retail price inclusive of all taxes in the label. This required a weighted average tax working for each product/pack by the manufacturer by considering the sales [...]

By |March 5th, 2020|Finance|0 Comments

The End Game in Telecom

The End Game in Telecom Telecom sector has a penchant for the spectacular. Telecom has witnessed an amazing run in the last 15 years when tele-density has increased 15-fold from a mere 6% to 88%. It has witnessed squashing of 120+ licenses by the Supreme court and inglorious exit [...]

By |December 12th, 2019|Others|0 Comments

Future of Management Education in India

Future of Management Education in India Let us look at the emerging themes in management education along with the underlying factors and triggers 1. Undergraduate Management Program from premier B-Schools The supply for engineering education was augmented over the last 2 decades but there are not so many engineering [...]

By |September 24th, 2018|Others|0 Comments

Virtuosity of Net Neutrality

Virtuosity of Net Neutrality TRAI latest regulation against differential internet access pricing is based on questionable reasoning. It seems to assert and attribute absolute virtue in Net neutrality and does not get into the core issue of who (or what) is sought to be protected and why. TRAI [...]

By |August 27th, 2018|Others|0 Comments

What is next for Telecom Sector in India?

What is next for Telecom Sector in India? Market in retrospect In the last 10 years telecom has transformed from a multi-player sector (10+ Service Providers) to just 4 service providers including the public sector operator. Incumbent players who could weather competition from several weaker new operators have been [...]

By |August 24th, 2018|Others|0 Comments