Conforming Aaker’s Brand Personality Dimensions on the Advertising Industry – A study in the UAE
Prof. Seena Biju won the Best Paper Award (Marketing) for her paper titled “Conforming Aaker’s Brand Personality Dimensions on the Advertising Industry – A study in the UAE”, co-authored with Khyati Shetty, Manipal University Dubai, UAE the 11th International Business and Social Sciences Research Conference, Dubai – Jan 2015 co-organized by the World Business Institute, Australia and American Research and Publication International, USA.