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Faculty Profile

AVINASH JAIN

Assistant Professor

Area:

Marketing Management

Edu:

Ph.D. in Marketing Management from the Indian Institute of Management, Lucknow. MBA, Marketing from Institute of Management Nirma University. B.E. Information Technology from R.G.P.V

Date of Joining:

1st July 2024

Phone |

Biography

  • Prof Avinash has over 6 years of experience including 4 years in corporate and 2 years in academia. Before joining TAPMI, he completed his PhD from IIM Lucknow and worked as assistant professor at Jindal Global University. Prior to joining academia, he worked as deputy manager marketing & strategy  in Mahindra and Mahindra Financial Services Ltd.

    Prof. Avinash has research publication in reputed international journals like European Journal of Marketing and Behaviour & Information Technology. His research interests are customer experience, political marketing and consumption under stress.

Teaching

  • ABrand Management, Integrated Marketing Communication, B2B Marketing and Services Marketing

Research

  • Political marketing, consumption under stress.

Publications

  • Avinash Jain, Satya Bhusan Dash and Naresh Malhotra (2023), “Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior”. European Journal of Marketing (ABDC A*)

  • Satya Bhusan Dash, Avinash Jain, Lipika Dey, Tirthankar Dasgupta and Abir Naskar (2022). “Factors affecting user experience of contact tracing app during COVID-19: an aspect-based sentiment analysis of user-generated review”. Behaviour & Information Technology (ABDC A)

  • Satya Bhusan Dash and Avinash Jain (2022), ” Experience from e-government services: A topic model approach” IIM Kozhikode Society & Management Review (ABS 2, ABDC C)

Conferences and Workshops

  • Avinash Jain and Satya Bhusan Dash (2019), “Wisdom of Crowd: New era of election prediction”. PAN IIM World Management Conference 2019 (IIM Rohtak)
  • Avinash Jain and Satya Bhusan Dash (2023), ” Leveraging Customer Experience to Enhance Service Delivery: A Topic Model Analysis of Online Travel Agencies”. The 7th International Conference of Marketing, Strategy & Policy 2023 (Newcastle University Business School, UK)

Awards

  • Not Applicable

Media Coverage

    Coverage of ‘Consumption Coping during COVID’ research 

  • Fear of Covid-19 impact on economy outweighs health concerns: Survey (Times of India)
  • People more worried about economic crisis than coronavirus, says study ( The Week)
  • Despite worries, many felt happy during Covid-19 lockdown, finds online survey (Hindustan Times)

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