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Faculty Profile

PALLAVI UPADHYAYA

Associate Professor & Chairperson IT

Area:

Information Systems and Analytics

Edu:

BSc (Computer Science), MCM, PhD (Information Systems)

Date of Joining:

June 15th, 2022

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Biography

  • Prof. Pallavi Upadhyaya obtained PhD from Manipal Academy of Higher Education (MAHE) in the area of Information systems, in 2012. Her current research interests are in the area of digital marketing, technology in higher education and technology adoption. She is the recognized PhD guide at MAHE and is currently guiding three PhD scholars.

    Prior to joining TAPMI, she worked as faculty at Manipal Institute of Technology and Manipal Institute of Management and has post graduate teaching experience of more than two decades.She was actively engaged in several academic administration in previous organisations such as Co-ordinator of Technology, Quality and Compliance Team; Member of Board of Studies of MBA, Integrated MBA programs of MAHE;Digital and IT Co-ordinator. She has co-ordinated several IT implementations such as Student Life cycle management systems, Exam-pad at institute level. She was selected for SMILE 2.0 (Synergic Manipal Integrated Leadership Engagement)by MAHE and People Business, for the year 2016. She completed a project titled “Need Assessment of Research Knowledge Management System for Manipal University”.

Teaching

  • Digital Transformation, Web and Social Media Analytics, Information Technology for Business, Business Analytics

Research

  • Technology Adoption, Organisational issues in IS implementation, Digital Marketing and Electronic commerce, Technology in Higher Education.

Publications

  • Maddodi, C.B and Upadhyaya, P (2023) In app advertising: a systematic literature review and implications for future research, Spanish journal of marketing, https://doi/10.1108/SJME-05-2022-0120 (ABDC B, Scopus Q1, WoS, Emerald)
  • Pooja, K and Upadhyaya, P. (2022) What makes an online review credible? A systematic review of literature and future research directions, Management Review Quarterly, https://doi.org/10.1007/s11301-022-00312-6, (ABDC B, Scopus Q1, WoS, Springer)
  • Pillai, K.R. , Upadhyaya, P,  Prakash, A.V., Ramaprasad, B.S., H. V. Mukesh & Pai, Y.P. (2021) End-User Satisfaction of Technology-enabled assessment in Higher Education: A Coping Theory Perspective.  Education and Information Technologies, 26(4), 3677-3698. doi: 10.1007/s10639-020-10401-2 (Scopus Q1, WOS)
  • Upadhyaya, P. & Vrinda (2021) Impact of Technostress on academic productivity of university students. Education and Information Technologies, 26(2), 1647–1664, doi: 10.1007/s10639-020-10319-9 (Scopus Q1, WOS)
  • Mohan, M.M., Upadhyaya, P. & Pillai, K.R. (2020) Intention and barriers to use MOOCs: An investigation among the post graduate students in India. Education and Information Technologies, 25(6), 5017–5031, https://doi.org/10.1007/s10639-020-10215-2 (Scopus Q1, WOS)
  • Pai, R., Upadhyaya, P.,Upadhyaya,Y.S (2019). Productivity and Efficiency of Cashew Processing: Comparison of Manual and Automated Systems, Prabandhan: Indian Journal of Management, 12(6), 20-30, DOI: 10.17010/pijom/2019/v12i6/144933 (Scopus Q3)
  • Pillai K.R., Upadhyaya P., Balachandran A., & Nidadavolu, J.(2019), Versatile Learning Ecosystem: A conceptual framework, Higher Education for the future, 6(1), 85-100, https://doi.org/10.1177/2347631118802653 (Scopus Q4)
  • Upadhyaya P, Pillai K.R.(2019), Management Research Outcome: A comparative assessment of BRICS Nations, Studies in Higher Education, 44(9), 1567-1578 https://doi.org/10.1080/03075079.2018.1455083 (ABDC A , Scopus Q1, WOS)
  • Upadhyaya P, Mohan P., Prasad K.M. (2017), Determinants of B2B e-marketplace adoption: an empirical study of Indian small firms, International Journal of E-Business Research, 13(4), pp. 55-69, DOI: 10.4018/IJEBR.2017100104 (Scopus Q2 and WOS)
  • Upadhyaya P, Pillai K.R. (2016), Research Knowledge Management System in University: Faculty Intention and Potential barriers, International Journal of Applied Business and Economic Research, 14(12), 8459-8472
  • Upadhyaya P, Mohanan P, Prasad K.M (2013), Barriers to B2B E-marketplace adoption: an empirical study of Indian manufacturing MSMEs, Review of Integrative Business and Economics Research, 2(1), 555-565
  • Upadhyaya P, Mohanan P, (2009), Electronic Marketplace adoption: a case study of manufacturing SMEs, The IUP Journal of Management Research, 8(6), 30-40
  • Upadhyaya P, Mohanan P, Prasad K.M (2009), Can SMEs in India benefit from B2B Electronic Marketplaces, RVIM Journal of Management Research, 1(2), 63-68

    • Book Chapters

  • Upadhyaya, P., & Mohanan P. (2012). Role of Information Technology in the development of Rural MSMEs, In Varambally (Eds.), Rural Transformation and Development Perspectives: Managerial Challenges (pp. 100-106). Manipal, India: Excel India Publishers, ISBN: 978-93-82062-46-2
  • Upadhyaya P., Mohanan P., & Prasad K.M. (2009). Electronic Marketplace Adoption by Indian SMEs: A Conceptual Framework, In Chow J. (Eds.) Proceedings of International Conference on Economic Business Management and Marketing (pp. 319-323) Singapore:  International Association of Computer Science and Information Technology (IACSIT), ISBN: 978-9-8108-3816-4
  • Rao R.K. and Upadhyaya P., (2007). Harsha Enterprises, In Roger Stough, G. D. Sardana, B. S. Sahay (Eds.), Select Cases in Management (pp. 57-67). India: Allied Publishers Pvt Ltd., ISBN: 818424262X / 9788184242621
  • Upadhyaya P. and Ranjith VK, (2006). Indiamarkets.com, In B. S. Sahay, Roger Stough, G. D. Sardana, (Eds.), Cases in Business Management (pp 232-240). India: Allied Publishers Pvt. Ltd. , ISBN : 81-8424-139-9

Conferences and Workshops

    Conferences

  • Mohan A., & Upadhyaya, P. (2019), Customer Reaction to Service Failure and Recovery in mobile digital wallets, at Second International Conference on Contemporary Issues in Economics, Management and Business held at National Economics University, Hanoi, Vietnam during 26th-27th November, 2019.
  • Mohan, M.M & Upadhyaya, P (2019), Intention to use MOOCs: An empirical study of private university students at Manipal Research Colloquim 2019 held at MAHE, Manipal during April 1-3, 2019, won 3rd best poster presentation.
  • Pai, R., Upadhyaya, P. & Upadhyaya, Y.S. (2017), Efficiency of processing technologies in Indian cashew manufacturing SMEs: A comparative study at SIBR International conference on Business and Economics held at Hongkong, China, during September 30- Oct 1, 2017. Invited for chairing a technical session on “Technology and Knowledge Management”
  • Upadhyaya P, Pillai K.R. (2016), Research Knowledge Management System in University: Faculty Intention and Potential barriers, at International Conference on Business, Management, Economics, Finance and Social Sciences was awarded ‘Best paper award’, held at New Delhi, India during 17-18 December, 2016.
  • Upadhyaya P, Mohanan P,  Prasad KM, Barriers to B2B E-marketplace adoption: an empirical study of Indian manufacturing MSMEs, paper accepted for presentation in International Conference on Interdisciplinary Business and Economics Research at Kuala Lumpur, Malaysia, held during February 15th and 16th, 2013.
  • Upadhyaya P., Mohanan P, Prasad KM, Electronic Marketplace Adoption by Indian SMEs: A Conceptual Framework, International Conference on Economic Business Management and Marketing (EBMM 2009), held at Nanyang Technological University, Singapore during, Oct 9-11, 2009.

    • FDPs/EDPs organised

  • Organised 3 day FDP on Statistical Analysis using JMP-Pro, during Jan, 2022.
  • Organised half day workshop on Blended Learning using Moodle learning management system for faculty members during April, 2016.
  • Co-ordinator of two day FDP on Data Analysis using SPSS during October, 2012.
  • Co-ordinator of  two day workshop on E-management of SMEs during October 25th ,26th, 2008 sponsored by Small Industries Development Bank of India held at Deshpande RUDSET Institute,Dharwad.
  • Co-ordinator of three day workshop on Electronic Marketing for small and medium enterprises during Jan 20, Jan 27 and Feb 3rd, 2008 sponsored by Small Industries Development Bank of India. A leading B2B e-marketplace, Indiamart.com personnel as a key resource person.

    • Workshops

  • Attended six days AICTE sponsored FDP on “Natural Language Processing” from 14th-19th, December, 2020, conducted by MIT, Manipal.
  • Five day workshop on “Machine Learning with Business Applications” organized by Indian Institute of Management, Bangalore during May 21-25, 2018.
  • Five-day Workshop on “Business Analytics using R” organized by IMT, Hyderabad during August, 2015.
  • Two-day workshop on “Big Data Analytics and Cloud Computing” organized jointly by MAHE and IBM during 18th and 19th November, 2014.
  • AICTE sponsored four day FDP on “Teaching Operations Research and its applications” conducted by IIM-Kozhikode during April 28th- May 1st, 2014.
  • Two day workshop on “Digital Marketing” conducted by by PSG Institute of Management, Coimbatore during Feb 28 & Mar 1, 2014.
  • Three day workshop on “Business Excellence through Cloud Computing” organized by IIT Madras during Dec 13-15, 2010.
  • AICTE sponsored 1 week FDP on “Data Analysis in Management Research“ conducted by IIM-Kozhikode during May 19-24, 2008.
  • AICTE sponsored 1 week FDP on “Recent Trends in IT Education and Research conducted by IIM-Kozhikode during April 23-28, 2007.
  • Two week AICTE sponsored workshop on “Web Engineering” organized by NITK, Suratkal during July, 2004.
  • Two week AICTE sponsored workshop on “E-learning, Multimedia, XML” organized by NMAMIT, NITTE during Feb, 2003.
  • AICTE sponsored five day Teacher Orientation Programme held at MIT, Manipal held during Oct,Nov,2001.
  • AICTE sponsored one week QIP on “Project Management” held at TAPMI, Manipal during 11-15th, Dec, 2001.
  • Two week workshop on “Software Engineering” held at IIIT-B, Bangalore from 12-23 Feb, 2001

Awards

  • Not Applicable

Media Coverage

  • Not Applicable

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