Faculty Profile

RAHUL. R

Assistant Professor, Co-Chair: Branding and Public Relations

Area:

Marketing Management

Edu:

Ph.D. in marketing management from the Indian Institute of Management, Kozhikode. B-Tech in Computer Science and Engineering and MBA from Kerala University. UGC Net /JRF in Management

Date of Joining:

11 May 2023

Extension Number | Email

Biography

Prof Rahul has pursued his Ph.D. in marketing management from the Indian Institute of Management, Kozhikode. Before his Ph.D., he had completed B-Tech in Computer Science and Engineering and MBA from Kerala University. He is UGC Net /JRF Qualified in Management.

Rahul has a total industry experience of 1 year and ten months in the banking sector, where he worked as a probationary assistant manager in a public sector bank before joining his Ph.D. program.

Teaching

Marketing Management, Digital Marketing, Marketing Research, Marketing Analytics, Platform Business Models

Research

Area: Customer Engagement, Electronic word-of-mouth (eWOM), Influencer Marketing
Marketing Communication, Word of Mouth, Consumer Decision Making, Conspicuous Consumption

Publications

Ramachandran, R., Sudhir, S., & Unnithan, A. B. (2021). Exploring the relationship between emotionality and product star ratings in online reviews. IIMB Management Review, 33(4), 299-308. [ ABDC-B ]

Conferences and Workshops

Ramachandran, R., Sudhir, S., & Unnithan, A. B. (2021). Revisiting The Impact Of Sentimentality (valence) Of Review On Review Helpfulness ISMS Marketing Science Conference in Rome. Italy 20-22, JUNE,2019.
S.Sidhiq, Rajeev A, S.Sivakumar, Ramachandran, R (2019)Artificial Intelligence and Big Data Analytics to Tackle Urban Mobility Issues. POMS 30TH ANNUAL CONFERENCE, Washington, USA, 2-6 MAY 2019.
Ramachandran, R (2019) Understanding the Me in Facebook: A Literature Review of Conspicuous Consumption in social media. Association of Consumer Research Asia Pacific Conference 2019, Ahmedabad, 10-12 January 2019.
Ramachandran, R., Sudhir, S., & Unnithan, A. B. (2018)Exploring the relationship between emotionality and product star ratings in online reviews XXII Annual International Conference of the Society of Operations Management 2018 Indian Institute of Management Kozhikode, 20-22 Dec 2018

Awards

Achieved 100% score in NPTEL-AICTE online course on Marketing Research and Analysis-II
University Grants Council – NET /JRF in Management (2016 )

Media Coverage

N/A