Page 15 - TAPMI Edge Brochure

TESTIMONIALS PLACEMENTS

@TAPMI @TAPMI

At TAPMI, I learnt about relevant
cost as a concept for decision TAPMI reinforced its position as one of the premier business
making. It is such a powerful and
schools in the country as it completed its Final Placements for
amazingly simple concept that the Class of 2015 – 2017. There were 80% conversions in Pre-
sunk costs and fixed costs are not
Placement offers either from their summer internship
“relevant” for what to do ‘next’ in
most situations. My Professor used organizations or through various B-school competitions, hence,
At TAPMI, while teaching Sales to tweak it and say “In any proving their mettle through high quality work. The regular
Promotion, our Professor would recruiters at TAPMI reinforced their faith in the calibre of talent
In business there is pressure to ask the question - what is the situation, reduce the variables to At TAPMI, our Marketing Professor by hiring in big numbers. This year witnessed a substantial 33%
prioritize immediate results and incremental sales? And what is what is relevant and then to what would keep grilling us with new companies confirming participation for the final placement
sometimes this is achieved by the cost per incremental sales? It is clinching. The learning stayed questions like “So What” driving us process. The average CTC across the three courses is INR 10.06
pushing higher inventory or is deceptive to look at unit cost of with me.’ to desperation. Eventually there is lakh per year with the highest domestic CTC on offer being INR
committing higher promotional the promotion scheme instead of Arjun Viswanathan, an A-ha moment when things fall
spends. The long-term pain may total cost applied on incremental Director - in place. I tell my team now—It 19.40 lakh per year. The placement season saw an overwhelming
well be many times more than sales. Without a large churn of Global Alliances, doesn’t matter if you don’t know response from companies spanning across various functions
the short-term gain. At TAPMI, customers from competition or Dell Technologies & the answers, do you know the such as BFSI, Consulting, General Management, IT/ITES, Strategy,
we were primed to look at incremental consumption, Sales TAPMI Alumnus questions to ask? Sales and Marketing, and Operations. The stellar placements at
Process measures along with promotion spend could well be (Class of 1999-2001) TAPMI stands testimony to the trust reposed in its pedagogy,
Output measures. When we money down the drain. The Avinash Bhat, faculty, alumni and students by stalwarts of the industry.
review our performance now, we insight is amazing and I now task Director - Customer Experience,
lay emphasis on both methods my team to apply the incremental Cognizant Technology Solutions
and results. impact in evaluating options. & TAPMI Alumnus
(Class of 2002-2004)
Rajeev Jain, Umang Vohra,
Managing Director - Bajaj Finserve Managing Director & Global CEO
& TAPMI Alumnus - Cipla & TAPMI Alumnus
(Class of 1991-1993) (Class of 1994-1996)

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