Page 6 - TAPMI Edge Brochure

PGDM Market Hosted in

Manipal (1-day)
research
@TAPMI event, entirely driven and Bengaluru
(2-days)
by students

POST GRADUATE DIPLOMA IN
MANAGEMENT (PGDM)
th BRANDSCAN
@TAPMI

TAPMI's PGDM two-year program is its
flagship program being offered for the last iconic year
34 years and designed to develop a multi A marketing course and a unique market research fair,
disciplinary approach amongst the TAPMI’s flagship event, BrandScan uses cleverly crafted
students. It is designed to push students One of its kind Disguised Games to collect unbiased, valuable consumer and
to go beyond their constraints and redraw concept market-related information in identified urban and semi-
their boundaries to achieve excellence in urban areas for strategic use by our corporate partners.
th
business. This rigorous course is based on in India Currently in its 25 edition, BrandScan’s coveted clientele list
experiential learning and makes use of the includes Eros Now, HUL, Apple, Citibank, Reliance Jio, Reebok,
case-study approach to simulate situations Samsung, Rorito, Canon, Mother’s Recipe, IBM, ICICI, Amul,
which the future managers might face in Live projects from FlipKart, Fastrack, and Perfetti, among others.
the real world. A student can choose from companies focus on
marketing problems
a gamut of courses under domain
specializations of Marketing, Finance,
Operations, HR, Information Science and
Analytics and Strategy & Enterprise
Data collected in fair +
Management. and game format
ensures candid, 300
spontaneous
responses from
participants projects

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